Interact 2024 in San Antonio was a premier Glia community event, bringing together 450+ industry leaders from over 200 banks, credit unions, and insurance companies to explore the transformative power of AI in financial services. Through keynotes, interactive sessions, and workshops, attendees shared best practices and innovations, shaping the future of customer experience.
The event proved to be a major success for Glia, driving high engagement and satisfaction while influencing new opportunities and generating MQLs. With the theme “Boldly Go,” Interact 2024 propelled financial institutions into new frontiers of AI-powered interactions, featuring top industry speakers and a keynote address by Adam Savage, former co-host of MythBusters.
Interact 2024 united C-suite executives and leaders in digital experience and call centers to learn from industry pioneers and peers, including Quontic Bank, Robins FCU, Experian Insurance Services, Heritage Federal Credit Union, Wellby Financial, and Umpqua Bank. Through keynotes, breakouts, Q&As, and workshops, attendees explored how financial institutions can balance human and AI, voice and digital, and simplicity with security to meet today’s on-demand consumer needs—leaving ready to drive immediate impact.
Held at the inspiring La Cantera Resort & Spa in San Antonio, Texas, Interact 2024 allowed us to steer further from a conventional SaaS conference look and feel. Inspired by the western-themed venue and the Wild West of the future, or "space cowboys," we combined classic western elements with futuristic technology—imagine cacti and cowboys alongside AI, modern interactions, and sleek lighting.
This event also marked my first experiment with generative AI for event branding, which played a key role in swiftly shaping the visual identity and inspiring the design team. The result? A fully immersive and memorable experience that transported attendees to a high-tech frontier, where innovation and discovery awaited at every turn.
The event proved to be a major success for Glia, receiving a 4.9/5
average attendee score, while influencing new opportunities and generating MQLs. By the end of 2024, the event had significantly contributed to the company's pipeline goals. The success of last year’s event sparked strong early-bird sign-ups for Interact 2025, boosting early ticket purchases by 20% by the end of 2024.
In addition, the internal teams received numerous compliments and praise for the event's theme and production quality. There were multiple references to it being hailed as one of the most engaging conferences of the year. Interact 2024 set a new benchmark as a highly anticipated event among industry leaders in the financial services sector.
