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Design for impact
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Fractional leadership
Visiting Head of
Design for startups
ready to scale?
ready to scale?
Proven experience scaling startups to unicorns as a Head of Design
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• Design leadership
• Design strategy
• Design vision
• Branding
• Hiring
• Design leadership
• Design strategy
• Design vision
• Branding
• Hiring
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Rasmus Raal -
Visiting Head of Design

Your cost-effective, on-demand design leadership, strategy, and execution - backed by proven experience.

icon experience
15
years of experience
in design, including 7 years in design leadership.
Scaled startups to unicorns*
*worked as Head of Design during its rise to unicorn status in 2022.
icon award
Best Computer Software Website - Gold
*Stevie Gold Award for best B2B web in 2019.
Rasmus Raal visiting head of design
Hi there!
I’m Rasmus 👋. Let's connect on LinkedIn.
Companies that prioritize design experience
32%
more revenue growth and
56%
higher total returns to shareholders compared to their counterparts.
*According to a McKinsey report

Rasmus is an exceptionally talented design professional and human being who enhances any team he is on. He is profoundly creative, curious, detail-oriented, and strategic in his visual communications approach, from bringing ideas to life with his excellent design sense and technical abilities to fostering the same in others.

Kevin Simms
Kevin Simms, @Glia
Director of Product Marketing | Glia

Rasmus has a remarkable talent for elevating the work of those around him. Any organization would benefit tremendously from his leadership, strategic thinking, and ability to translate creative vision into business results. What truly sets Rasmus apart is his ability to blend data-driven decision making with creative excellence.

Alexandra Mack
Alexandra Mack, @Glia, Zendesk
VP, Brand & Integrated Marketing

Not only is Rasmus a design genius, but he's a strategic marketer who knows how to maximize impact for every asset he and his team creates. From stunning interactive infographics to inviting case studies, engaging web pages to exciting field marketing collateral. He is a secret weapon for marketing, and an excellent leader.

Chris McManus
Chris McManus, @Attune
Director of Product Marketing

Working with Rasmus, as Head of Design, has been truly inspiring. His creative vision has significantly elevated our design standards. What stands out most is Rasmus's exceptional leadership. He nurtures a culture of innovation within his team, empowering them to push boundaries and grow professionally.

Kätlin Mölder
Kätlin Mölder, @TBD Pharmatech
Head of People and Operations
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Why a visiting HoD role?

High-impact design expertise that scales with your business - without long-term commitment
expert guidance

Expert Guidance

Instant access to a seasoned expert with cross-industry experience and proven results.

cost-effective

Cost-effective

Pay only for the time you need—perfect for startups not yet ready for a permanent hire.

flexible engagement

Flexible setup

Easily scale up or down as your business evolves, without the long-term commitment.

faster impact

Speed to impact

With a focus on speed and impact, you’ll see quicker iterations and smarter solutions.

Featured work

From category-defining brand identities to award-winning websites that stand out
Rebranding from Salemove to Glia
branding
creative direction
brand strategy
website

Rebranding to Glia

Rebranding from SaleMove to Glia.
Read case study
Glia Interact
event branding
production
creative direction

Glia Interact 2024

Premier Glia community event, bringing together 450+ industry leaders.
Read case study
Degritter
logo
brand design
creative direction

Degritter

Logo design inspired by chrome-strip lettering from 1930s–40s refrigerators and car trunks.
Visit site
Retrosonic Pro Audio
web design
UX/UI
SEO optimization

Retrosonic Pro Audio

Website design for Retrosonic Pro Audio, specializing in high-end professional audio gear.
Visit site

How a visiting Head of Design can help

As a plug-and-play partner, I help you avoid costly design missteps and accelerate your growth
Strategic leadership
01   •

Strategic leadership

From interim leadership to executive design strategy.

Acting as a plug-in Head of Design, I provide high-level guidance and support across teams, especially during periods of transition or fast growth.

• Executive design advising (for founders, heads of product)
• Interim team leadership and roadmap planning
• Cross-functional alignment and culture-building
• Strategic design reviews and decision-making support

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Design org scaling
02   •

Design org scaling

From early-stage to design maturity.

I help structure your design org for clarity, consistency, and growth — whether you’re hiring your first designer or scaling a team of 10.

• Team structure & leveling framework
• Design hiring advisory & candidate evaluation
• Process and ritual design (feedback, critiques, reviews)
• Design system and documentation strategy

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Brand refresh
03   •

Brand refresh or redesign

From visual updates to full strategic repositioning.

I lead strategic brand evolution through design - from refining your visual identity to repositioning your brand based on competitive and customer insight. Ideal when your product matures or enters a new market.

• Creative direction & brand narrative
• Visual audit and identity update
• Positioning and competitor mapping
• Collaboration with marketing, product, or agencies

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Hands on expertise
04   •

Hands on expertise

From wireframes to polished, high-performing builds.

I don’t just lead design - I build it. With deep expertise in Webflow, I bring your site to life from wireframe to launch. Whether you’re starting fresh or leveling up an existing experience, I combine visual polish, UX clarity and SEO foundations. 


• Full-site design & build in Webflow
• Custom interactions & CMS structuring
• SEO-friendly page architecture & content setup
• Site audits, A/B testing, accessibility & performance optimization
• Product design, UX/UI

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What people say

I help companies move faster, with clarity and impact
Kevin Simms
Kevin Simms, @Glia
Director of Product Marketing

Rasmus is an exceptionally talented design professional and human being who enhances any team he is on. He is profoundly creative, curious, detail-oriented, and strategic in his visual communications approach, from bringing ideas to life with his excellent design sense and technical abilities to fostering the same in others.

Chris McManus
Chris McManus, @Attune
Director of Product Marketing

Not only is Rasmus a design genius, but he's a strategic marketer who knows how to maximize impact for every asset he and his team creates. From stunning interactive infographics to inviting case studies, engaging web pages to exciting field marketing collateral, he is always elevating the visual element to increase consumption and hold viewers' attention. He is a secret weapon for marketing, and an excellent leader.

Alexandra Mack
Alexandra Mack, @Glia, Zendesk
VP, Brand & Integrated Marketing

Rasmus has a remarkable talent for elevating the work of those around him. Any organization would benefit tremendously from his leadership, strategic thinking, and ability to translate creative vision into business results. What truly sets Rasmus apart is his ability to blend data-driven decision making with creative excellence. He consistently delivers visually stunning work while ensuring everything ties back to business objectives.

Kätlin Mölder
Kätlin Mölder, @TBD Pharmatech
Head of People and Operations

Working with Rasmus, as Head of Design, has been truly inspiring. His creative vision has significantly elevated our design standards. What stands out most is Rasmus's exceptional leadership. He nurtures a culture of innovation within his team, empowering them to push boundaries and grow professionally.

Rasmus is an exceptionally talented design professional and human being who enhances any team he is on. He is profoundly creative, curious, detail-oriented, and strategic in his visual communications approach, from bringing ideas to life with his excellent design sense and technical abilities to fostering the same in others.

Kevin Simms
Kevin Simms, @Glia
Director of Product Marketing | Glia

Rasmus has a remarkable talent for elevating the work of those around him. Any organization would benefit tremendously from his leadership, strategic thinking, and ability to translate creative vision into business results. What truly sets Rasmus apart is his ability to blend data-driven decision making with creative excellence.

Alexandra Mack
Alexandra Mack, @Glia, Zendesk
VP, Brand & Integrated Marketing

Not only is Rasmus a design genius, but he's a strategic marketer who knows how to maximize impact for every asset he and his team creates. From stunning interactive infographics to inviting case studies, engaging web pages to exciting field marketing collateral. He is a secret weapon for marketing, and an excellent leader.

Chris McManus
Chris McManus, @Attune
Director of Product Marketing

Working with Rasmus, as Head of Design, has been truly inspiring. His creative vision has significantly elevated our design standards. What stands out most is Rasmus's exceptional leadership. He nurtures a culture of innovation within his team, empowering them to push boundaries and grow professionally.

Kätlin Mölder
Kätlin Mölder, @TBD Pharmatech
Head of People and Operations
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